Some background:
Californians Against Waste pushes legislation that aims to make the world more sustainable and less wasteful. They promote composting, purchasing fewer plastic products and products within plastic packaging, recycling responsibly, etc.
The existing name, Californians Against Waste, was limiting in terms of location, and in order to give the brand more potential for expansion, a rename seemed necessary. The new name Eliminate World Waste (EWW for short) allows for a broader audience.
You might be thinking, "EWW, what a horrible acronym". Well, there's a reason for it.
Nearly all Americans agree that recycling is important and saves the planet, however most of the people that consistency recycle are 35 years and older. EWW hopes to target the people who do already care about the environment but may not be doing very much about it. EWW also hopes to spread importance of their cause to the younger generations who may not be taking as much action as those above the age of 35. This age needs to be focused on as they will continue to influence generations to come.
So, with Eliminate World Waste's quirky acronym, EWW, we have created the potential to appeal to this younger audience through satirical advertisements and campaigns. Keep scrolling to see what we mean.
Social media campaign against waste:
Website Redesign
I decided to keep the website condensed into three main pages. Pages on the original website that were once separate (about and contact, legislation and issues) were easily combined. I removed the page dedicated to donation and put it front and center on the home page. This helped eliminate redundancies and excess confusion.
On EWW's original website, the pages with current issues and legislation information was too text heavy and extensive. I took inspiration from news websites to create organized sections of information to replace the long scrolling blocks of text and make the information more easily consumable.
Eliminate World Waste Brand Guidelines:
Brands design when left unmonitored can sometimes become a mess. Logos get used in ways they weren't originally intended. Imagery and typography can become inconstant. This brand guideline is meant to guide any future designers of EWW so that the vision for the brand stays constant and impactful.
