Looking in the produce section of the grocery store, none of the mushroom packaging I saw stood out to me. There was no incentive to purchase one brand of mushrooms over another. Seeing this, I knew there was a perfect opportunity to create packaging for fresh mushrooms that really stood out over the rest.
So, I set out to make a licensing collection to be used by a brand that I created: Truffle Trove.
Truffle Trove is a lively, fun mushroom company that not only completely upgrades the mushroom packaging that you’re used to seeing, but sells different merchandise to promote their brand.
Sketches/Ideation:
Final illustrations:
More applications:
